
David Byrne of Talking Heads fame once wrote that shaking one's rump is to to be environmentally aware. That awareness can be extended to how one covers one's rump, too. Or head. Or feet. Or just about any part of the human body. No one knows that better than Patagonia of Ventura, CA, which has achieved phenomenal success with its line of fleece products, called Post Consumer Recycled (PCR) Synchilla, made from polyethylene terephthalate (PET), or recycled plastic soda pop bottles. Last year, Patagonia estimates it used eight million two-liter soda bottles to produce its line of Synchilla sweaters, pullovers, jackets and pants. The success of PCR fleece products has been followed by other kinds of PCR fabrics. Ellington Rucksack of Portland, OR, uses a PCR fabric called Ecospun for its recycled series which includes a rucksack, travel bag and over-the-shoulder wallet. "It's a really nice heavy fabric, sort of like a canvas material," says Ellington's president Alecia Elsasser. "It's a polyester but it doesn't have that polyester sheen to it." One rich source of environmentally correct threads is Real Goods, a mail order outfit located in Ukiah, CA. "Our product line includes what we call 'earth-friendly' products," says Real Goods ecodesk coordinator Karen Hensley. "Anything made of recycled materials falls into that category so we promote green clothing."
The Real Goods catalog includes ties
Maggie's not only grows organic cotton, but sells a line of socks, t- shirts, pants, shorts, and skirts made from the fabric. How cotton is processed is as devastating to the environment as how it is grown. The processing of cotton into clothing entails the use of toxic bleaching, dying and antiwrinkle agents that also foul the environment. Allegro Natural Dyes of Longmont, CO, has a totally non-toxic process for natural dyeing. "That's not true of the way natural dyes have historically been done," says President Sally Gurley. That's because natural dyers still use toxic chemicals as reagents, or mordants, to fix the dye to the cloth, she explains. She says that Allegro's process is so clean, that the dye house it set up in Colorado produces effluents that do directly to drain without filters. "That's unheard of in a dye house," she says. Allegro's dyes are produced from renewable plant and insect resources cultivated organically. The company gets its yellows from osage, which comes from wood of the Bodark tree; blues from the indigo bush; orange, peach and rust from the root of the madder plant; browns from cutch, which comes from the heartwood of the catechu tree; and reds and purples from cochineal insects, a cactus parasite found in South America. Like organic cotton, hemp has garnered the attention of green garb designers. "Hemp is definitely making a comeback as a fabric," says Yitzac Goldstein, who is in new product development at Hemp Textiles International in Bellingham, WA.
A wide assortment of items made of hemp are now being sold, including
hats, shirts, vests, jackets, pants, blazers, shoes, backpacks
Goldstein notes that hemp is especially attractive to U.S. farmers because, unlike cotton, it can be grown in all 50 states, not just the South. In addition, the plant is hardy--it has practically no natural predators. It doesn't need herbicides because its leaf structure chokes off sunlight to weeds trying to grow beneath it. It has a deep tap root which helps prevent soil erosion. And it is continually shedding leaves which restores many of the nutrients it takes out of the soil. Although it's never a good idea to be a slave to fashion, that might now be the case for environmental fashion. Green clothiers are showing that clothing can make more than a fashion statement; it can make an environmental statement as well.
John P. Mello Jr. is a writer from Rhode Island in the USA. He can be reached by e-mail at: jmello@tiac.net Fashion Page Home - Fashion Page Contents |