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Bella Freud

"I usually wear clothes that I have designed myself, so I don't end up dressed like a fashion mistake"

Bella Freud is known for her whimsical designs which include somewhat kitschy elements, colorful knitwear, and modern tailoring

(Born 1961)
Spent childhood in North Africa, educated in England. The daughter of painter Lucian Freud and the great-granddaughter of Sigmund Freud. Aged 16 she did a stint as Vivienne Westwood's design assistant in the early 1980s. and Malcolm McLaren's Seditionaries shop. Trained at Academia di Costuma e Moda Rome, and studied tailoring at the Institutto Mariotti both in Rome. Returned to work with Vivienne Westwood as her personal assistant. Launched own label in 1990 and showed her first collection at the London fashion shows in 1991. The English fashion house Jaegar appointed her as their chief designer to rejuvenate the brand in 2000. After Jaegar, she consulted for cult brand Biba, then resigned to refocus on her own label. Saucy tailored suits and knitwear in pastel colours and reworked British classics.


"When you look fantastic, then you stop worrying." Bella once said, and that sums up her stylish disposition.

New fashion talent flourished to an extraordinary degree in 1990s London. Among the most important designers to emerge at the time were Antonio Berardi, Clements Ribeiro and Bella Freud seen here in 1997.

Sources: The Cutting Edge - 50 years of British Fashion. The Overlook Press.
Style File: The World's Most Elegantly Dressed By Iké Udé
Style City: How London Became a Fashion Capital By Robert O'Byrne


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