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BLK DNM Going Beyond Digital |  BLK DNM Going Beyond Digital |
Johan Lindeberg gets ready to take his latest apparel project from the Web to the street. After stints at Diesel, William Rast, and his highly-regarded, eponymous collection, J. Lindeberg, fashion vet Johan Lindeberg is unveiling his latest project, BLK DNM, an affordable, separates and denim-based offering.Before BLK DNM he had J. Lindeberg for 11 years. He moved to New York. Worked with Justin Timberlake as his personal stylist, and worked with William Rast for three years while thinking of what to do. When he created the Successful Living campaign for Diesel in 1991, he did a completely different campaign than everything that was out there like the Bruce Weber-Calvin Klein campaigns in black and white. He did powerful, ironic ads that were almost political or masochistic, somehow. They really made the consumer think. He's always had the opinion that you want to add layers to brands. So when he created this brand, that’s what he wanted to do—add different content. |