Fake fur could be the new outerwear trend for spring if predictions from new label White Heart come true.
They are confident that their spring range of lightweight, flatter-finish fake fur will be a winner. New styles are shorter, with fingertip length tipped to be most popular.
Both current and forward collections are being shown, including short waist-length jackets, sweeping full-length coats and a range of bright dye furs.
Feel those fur samples -- you'd swear they were real!
The company uses two fabrics; high-quality Tissavel, with lightweight flatter-finish Tyber as an alternative.
White Heart is based in London, England and is making its debut as a
new label at Premier Collections. It was originally sold without a label
from S. Taub who launched their fake fur outerwear around two years ago.
